So, this ad is currently posted at the Hynes Convention Center T stop in Boston. If you just look at it, and then think about it for a second– what it is, and what it's advertising– your thoughts will probably read something like mine: "what the hell were they thinking with this ad? How did this make it past a concept sketch?"
Those questions have no clear answer. The only possible way I can see this ad working is for people who love rollercoasters so much that they would want their flight to be, in some way, like a rollercoaster.
Note: (spellcheck underlines "rollercoasters" and suggests "roller coasters..." isn't rollercoaster a word? [same problem for "spellcheck"])
But for the rest of the population, and those like me who share a healthy enjoyment of rollercoasters, and a healthy fear of flying (you're in a 50-ton metal tube five miles up) this ad is awful. As rollercoaster-liking, flight-fearing human, I hope my flight on AirTran (or any airline, for that matter) is simple, safe, comfortable, and quiet. Also non-stop, and inexpensive. I think that about covers what I look for in a flight or airline.
There's a seat waiting for me, on your hellish aerial thrill ride?
What I absolutely do not want to be during my flight is: strapped in, screaming, turning, looping, or free-falling suddenly, or ANYTHING ELSE THAT HAPPENS ON A ROLLERCOASTER OR IS ROLLERCOASTER-LIKE.
You see, the very elements that make a rollercoaster thrilling and fun, when experienced on an airplane, induce horror and pants-shitting (and last-chance orgies, maybe that's what they were going for) .
To whatever ad agency has the AirTran account: Epic fail.
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